Hey, I’m Bailee.

User Experience
Design Thinking
Innovation Strategy

With a dual background in design and business, I bridge the gap between creativity and strategy. I thrive in collaborative environments, especially when facilitating workshops, aligning cross-disciplinary teams, and turning complex challenges into clear, actionable plans.

Take a look at my work to see how I blend design, strategy, and empathy to drive impact.

My Approach:

Understanding People Deeply

At the heart of UX design lies a profound commitment to understanding people, not just their behaviors, but their motivations, emotions, and contexts. This means going beyond surface-level observations to uncover the "why" behind user actions.

Defining Objectives Clearly

By articulating challenges and goals with precision, teams can align their efforts and avoid misdirection. A well-defined challenge acts as a compass, guiding ideation and prioritization, while clearly stated goals ensure that design outcomes can be evaluated and iterated upon with purpose and focus.

Ideating Solutions Collaboratively

Innovation thrives in diversity. By embracing collaboration, designers can challenge assumptions, uncover blind spots, and generate ideas that a single viewpoint might miss. This participatory approach not only leads to better outcomes but also builds shared ownership and trust in the design process.

  • 4+ Years of UX Experience

    On external and internal products

  • Design Thinking Certified

    By IBM

  • UX Certified

    By Nielsen Norman Group

Smooth Sailing: Automating Ocean Carrier Updates

Our goal was to integrate our platform with ocean carrier systems to automatically validate and update shipment data, saving time and improving accuracy.

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Projects

The Reference Reframe: Organizing with Mental Models

Customer experience (CE) representatives needed a more intuitive way to document various reference numbers tied to Requests and Containers. The existing system lacked flexibility and clarity, making it difficult to track identifiers across different customer needs.

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The Pattern Puzzle: Solving for Scale

As the company expanded its services, the items design had become inconsistent across business units. Each unit had unique needs, but maintaining multiple design patterns was unsustainable. The challenge was to create a flexible, yet consistent design that could serve all units while reducing development complexity.

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In Their Own Words

  • Carrie Johnson, UX Director

    I want to take a moment to express my sincere appreciation for everything you bring to both the UX & E&T orgs. Your design thinking and design & research skills are top-notch, but your impact goes far beyond just design and research. You've been a champion for educating everyone in our organization about UX principles and more.  Thank you, Bai, to your dedication to sharing your knowledge, which grows and matures our UX org. Your efforts are even being realized by our C-levels.

  • Meghan Dryzga, UX Manager

    A trusted relationship-builder, she navigates diverse personalities with professionalism, strengthening confidence in UX deliverables. Her efficient ways of working improve speed and reduce rework, making her an invaluable team member. As an amazing communicator and exemplary purveyor of the processes of UX, Bailee onboards new UX designers of all levels to our Sales team, and coaches the total UX team on standards and the processes that make us successful including Design Thinking and Consistency + Creativity. Bailee also plays a key role in high-visibility, high-impact projects, bringing strategic insight and a strong work ethic.

  • Cole Sikes, UX Design Expert

    I enjoy getting a front seat to Bailee’s passion for great work and perseverance in creating an enjoyable experience for her users. She gives 110% in everything she does and I know every project, product or tasks she is assigned to is in great hands. Thank you for your attention to detail and everything you do for our UX department.

  • Kevin Leatherwood, Sr Director

    I just wanted to reach out and let you know how much we appreciate the support we have from Bailee on the Requests team. I know she is juggling a lot right now and she still seems to bring us great work. She knows our product really well, has lots of ideas and brings a positive attitude that resonates well with the team.

  • Manjula Daggubati, Developer Manager

    You're doing great. You come prepared and ask the right things. I haven’t worried about UX since week 1. [My developers] love working with you. 

  • Lori Homsher, Distinguished Product Manger

    I want to pass along my thanks for the LTL research work performed by John and Bailee. The work they did is incredibly detailed and thorough, with many MANY insights. They recently reviewed the work with our new LTL Business Analyst, and he described the work as “amazing."

  • Carrie Ding, UX Researcher

    You're great at building relationship with product users and ask for help from them in a timely manner. Your speed of seeking answers is amazing. Your positivity motivated others to be better.

  • Susan Aldridge, UX Designer

    Bailee deserves a huge High-Five for giving her time to grow me workshop facilitation and development. Her expertise is optimistic and her leadership quality keeps me a raving fan!